Al Hilal Publishing and Marketing has launched its latest magazine aimed at the region's businesswomen.

Women In Business is the first dedicated English language business related publication to be produced for the established and growing number of businesswomen in the Arab world and international. The publication addresses the requirements of women involved in all aspects of business whether on management, professional, technical and academic topics.

Women in Business is distributed on a controlled circulation basis to an unique mailing list of business women compiled by WIB International the respected initiative promoting women’s economic empowerment and Al Hilal Group. The first issue was launched at the beginning of May 2004 with a print-run of more than 12,000 copies throughout the Gulf, the Middle East and the rest of the world.

London-based associate publisher Tara Culhane says Women In Business aims to provide informative editorial content that avoids sexual stereotypes of women's magazines being about handbags, make-up and shoes.